MSc Strategic Digital Marketing

Why study this course?

• Dual accreditation from the Chartered Institute of Marketing (CIM) and Digital Marketing Institute (DMI). 
• Learn from experienced marketing professionals with extensive industry backgrounds. 
• Gain access to professional memberships with CIM and DMI, offering global recognition and resources. 
• Participate in live client briefs and digital consultancy projects that mirror real-world scenarios. 
• Study through flexible delivery options, including blended and online learning. 
• Benefit from lifelong access to the Business Graduates Association (BGA) Career Development Centre.

Entry requirements

Academic Route

Minimum Age: 18 years

Applicants must provide evidence of their highest academic qualification, which may include:

• Level 3 Qualifications (A Levels, NVQ Level 3, Diploma, Certificate, or Access to Higher Education Diploma)
• International Baccalaureate
• High School Level Qualifications
• Level 2 Qualifications or equivalent (for example, GCSEs, NVQ Level 2, Diploma, or Certificate)

Work Route

Minimum Age: 21 years

Applicants who do not meet formal academic entry criteria may apply through the Work Route. This route recognises relevant professional experience in the field, or related industries as an alternative pathway into higher education. Some exceptions may apply for applicants with professional experience in other fields. This entry route ensures that motivated and experienced candidates can progress academically and professionally.

English Language Proficiency

If English is not the first language, applicants must complete an approved free English language test that assesses reading, writing, speaking, and listening skills. Equivalent qualifications may also be accepted.

Interview

All applicants are required to attend an interview with a member of the admissions team as part of the selection process.

Assessments

You’ll be able to test your skills and knowledge informally before you do assessments that count towards your final mark. You can get feedback on all practice and formal assessments so you can improve in the future. Your assessment is completely through coursework, and it has been designed to mimic actual marketing activity in order to improve your employability. These methods include:

• Marketing campaign plans and proposals. 
• Design and presentation of digital marketing artefacts. 
• Development of customer journey maps and brand strategies. 
• Live client briefs and consultancy projects. 
• Reflective assignments applying theoretical frameworks to real-world challenges.

Modules

Study & Career Progression

Graduates of this MSc will possess advanced strategic, technical, and creative skills relevant to senior positions within digital marketing and business leadership. The course provides a solid foundation for individuals seeking to enhance their career prospects or transition into new roles within the marketing sector.

Potential career paths include:

• Marketing Director 
• Digital Marketing Manager 
• Senior Marketing Executive or Analyst 
• Head of Sales and Marketing 
• Brand or Product Manager 
• Social Media Manager or Strategist 
• UX Designer or Content Developer 
• Business Owner or Entrepreneur

Student Fee's & Finance

The Tuition Fee of the course may vary depending on the institution you wish to study at, as well as your status in the UK. The course is available for UK/EU & International Students and eligible for Student Loans Company (SLC) funding to help cover the cost of your tuition fees and other expenses.

If you are an UK/EU citizen or living in the UK on an Indefinite stay, apart from the tuition fees, you could also receive support from the government via Student Loans Company to cover some living costs while studying.

• Tuition fee loans cover the full cost of your course and are paid directly to the course provider.
• Maintenance Loan pays for day-to-day living expenses like rent, bills, food and books. Unlike the fees loan, it's paid directly to your student bank account once a term and you can spend it on anything you like.
• Student Finance has to be paid back, however, you only make Student Loan repayments once you've left your course AND are earning enough. Repayments vary with your salary, and stop altogether if your income drops too low.
• Students can also apply for other types of special support grants, such as childcare grants or Disabled Students' Allowance if eligible.
• Moreover, almost all universities offer a selection of student bursaries. These are cash gifts you usually don't have to repay.