Course Description

 The MSc International Marketing at ARU London is designed to enhance employability and deepen knowledge in the dynamic fields of business and marketing. This postgraduate degree provides the essential skills and insights required by modern marketing professionals, focusing on innovation, consumer behaviour, and digital communication in an increasingly globalised environment.

The course has been developed in collaboration with senior industry experts to reflect the realities of today’s marketing world. Students will explore international market trends, cultural intelligence, and the psychological principles behind branding while gaining hands-on experience in developing global marketing strategies.

What You Will Learn
This programme provides students with a robust understanding of international marketing theories, tools, and techniques, as well as their practical applications. Key learning outcomes include:

  • Analysing global marketing environments and developing strategic responses to market changes. 
  • Understanding the impact of digital technologies on consumer behaviour and communication. 
  • Applying principles of cross-cultural management to international marketing campaigns. 
  • Integrating data analytics and research to inform decision-making and improve marketing performance. 
  • Developing innovative digital marketing and e-commerce strategies that align with global business objectives. 
  • Conducting independent research and producing a comprehensive dissertation on a chosen marketing topic.

Why study this course?

  • Study in the heart of London, one of the world’s leading business and marketing hubs. 
  • Learn from experienced academics and industry practitioners who bring real-world expertise into the classroom. 
  • Engage with modules that reflect the latest developments in digital, cross-cultural, and strategic marketing. 
  • Access ARU London’s Employability Service for tailored career support, including CV workshops, interview preparation, and career planning. 
  • Benefit from small class sizes, individual academic support, and state-of-the-art learning facilities. 
  • Enhance career prospects through ARU London’s strong industry connections and professional development programmes.

Entry requirements

Academic Route

Minimum Age: 18 years

Applicants must provide evidence of their highest academic qualification, which may include:

  • Level 3 Qualifications (A Levels, NVQ Level 3, Diploma, Certificate, or Access to Higher Education Diploma)
  • International Baccalaureate
  • High School Level Qualifications
  • Level 2 Qualifications or equivalent (for example, GCSEs, NVQ Level 2, Diploma, or Certificate)

Work Route

Minimum Age: 21 years

Applicants who do not meet formal academic entry criteria may apply through the Work Route. This route recognises relevant professional experience in the field, or related industries as an alternative pathway into higher education. Some exceptions may apply for applicants with professional experience in other fields. This entry route ensures that motivated and experienced candidates can progress academically and professionally.

English Language Proficiency

If English is not the first language, applicants must complete an approved free English language test that assesses reading, writing, speaking, and listening skills. Equivalent qualifications may also be accepted.

Interview

All applicants are required to attend an interview with a member of the admissions team as part of the selection process.

Assessments

You will be assessed in different ways during this course. Some of these will include:

  • Reports and case studies
  • Presentations and proposals
  • Live projects and client briefs
  • Business plans and analytical papers
  • A major research-based Transformation Capstone Project

Modules

  • Competitive Strategy
  • Leading Global Teams and Organisations
  • Financial Management
  • Contemporary Marketing Communications Planning

  • Managing Digital Transformation and Innovation
  • Project Analytics
  • Transformation Capstone Project 

Study & Career Progression

Graduates of this course will be equipped with the advanced marketing knowledge and international perspective needed to thrive in leadership roles within global organisations. The MSc International Marketing degree opens opportunities in a variety of sectors, including digital marketing, brand management, advertising, consultancy, and corporate strategy.

Possible career paths include:

  • International Marketing Manager 
  • Digital Marketing Strategist 
  • Brand and Communications Director 
  • Market Research Analyst 
  • Global Account Manager 
  • Business Development Consultant 

Graduates may also choose to continue their academic journey by progressing to a Doctor of Business Administration (DBA) or PhD in a related discipline.

Student Fee's & Finance

The Tuition Fee of the course may vary depending on the institution you wish to study at, as well as your status in the UK. The course is available for UK/EU & International Students and eligible for Student Loans Company (SLC) funding to help cover the cost of your tuition fees and other expenses.

If you are an UK/EU citizen or living in the UK on an Indefinite stay, apart from the tuition fees, you could also receive support from the government via Student Loans Company to cover some living costs while studying.

  • Tuition fee loans cover the full cost of your course and are paid directly to the course provider.
  • Maintenance Loan pays for day-to-day living expenses like rent, bills, food and books. Unlike the fees loan, it's paid directly to your student bank account once a term and you can spend it on anything you like.
  • Student Finance has to be paid back, however, you only make Student Loan repayments once you've left your course AND are earning enough. Repayments vary with your salary, and stop altogether if your income drops too low.
  • Students can also apply for other types of special support grants, such as childcare grants or Disabled Students' Allowance if eligible.
  • Moreover, almost all universities offer a selection of student bursaries. These are cash gifts you usually don't have to repay.

Launch Your Academic Path

The right course leads to the right career. Let our consultants guide you. Apply now.

Apply Now

Empower Your Education

Join our newsletter for exclusive tips and guidance.