The MSc International Marketing at ARU London is designed to enhance employability and deepen knowledge in the dynamic fields of business and marketing. This postgraduate degree provides the essential skills and insights required by modern marketing professionals, focusing on innovation, consumer behaviour, and digital communication in an increasingly globalised environment.
The course has been developed in collaboration with senior industry experts to reflect the realities of today’s marketing world. Students will explore international market trends, cultural intelligence, and the psychological principles behind branding while gaining hands-on experience in developing global marketing strategies.
What You Will Learn
This programme provides students with a robust understanding of international marketing theories, tools, and techniques, as well as their practical applications. Key learning outcomes include:
Minimum Age: 18 years
Applicants must provide evidence of their highest academic qualification, which may include:
Minimum Age: 21 years
Applicants who do not meet formal academic entry criteria may apply through the Work Route. This route recognises relevant professional experience in the field, or related industries as an alternative pathway into higher education. Some exceptions may apply for applicants with professional experience in other fields. This entry route ensures that motivated and experienced candidates can progress academically and professionally.
If English is not the first language, applicants must complete an approved free English language test that assesses reading, writing, speaking, and listening skills. Equivalent qualifications may also be accepted.
All applicants are required to attend an interview with a member of the admissions team as part of the selection process.
You will be assessed in different ways during this course. Some of these will include:
Graduates of this course will be equipped with the advanced marketing knowledge and international perspective needed to thrive in leadership roles within global organisations. The MSc International Marketing degree opens opportunities in a variety of sectors, including digital marketing, brand management, advertising, consultancy, and corporate strategy.
Possible career paths include:
Graduates may also choose to continue their academic journey by progressing to a Doctor of Business Administration (DBA) or PhD in a related discipline.
The Tuition Fee of the course may vary depending on the institution you wish to study at, as well as your status in the UK. The course is available for UK/EU & International Students and eligible for Student Loans Company (SLC) funding to help cover the cost of your tuition fees and other expenses.
If you are an UK/EU citizen or living in the UK on an Indefinite stay, apart from the tuition fees, you could also receive support from the government via Student Loans Company to cover some living costs while studying.

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