BSc (Hons) Digital Marketing and Management

Why study this course?

The BSc (Hons) Digital Marketing and Management degree offers an innovative and industry-relevant learning experience that aligns with the needs of employers in today’s digital economy.

Key reasons to choose this course include:

• Designed in collaboration with industry professionals to ensure practical relevance and employability.

• Provides a balance of academic knowledge and real-world application through case studies, digital campaigns, and live projects.

• Incorporates the use of emerging technologies, including AI and data analytics, in developing marketing strategies and decision-making processes.

• Includes access to ARU London’s Employability Service, offering CV workshops, interview coaching, and direct links to partner employers.

• Prepares graduates for diverse career opportunities across marketing, management, and digital communication sectors, both locally and internationally.

Entry requirements

Academic Route

Minimum Age: 18 years

Applicants must provide evidence of their highest academic qualification, which may include:

• Level 3 Qualifications (A Levels, NVQ Level 3, Diploma, Certificate, or Access to Higher Education Diploma)
• International Baccalaureate
• High School Level Qualifications
• Level 2 Qualifications or equivalent (for example, GCSEs, NVQ Level 2, Diploma, or Certificate)

Work Route

Minimum Age: 21 years

Applicants who do not meet formal academic entry criteria may apply through the Work Route. This route recognises relevant professional experience in the field, or related industries as an alternative pathway into higher education. Some exceptions may apply for applicants with professional experience in other fields. This entry route ensures that motivated and experienced candidates can progress academically and professionally.

English Language Proficiency

If English is not the first language, applicants must complete an approved free English language test that assesses reading, writing, speaking, and listening skills. Equivalent qualifications may also be accepted.

Interview

All applicants are required to attend an interview with a member of the admissions team as part of the selection process.

Assessments

The assessments are specifically designed to help students gain a better grasp of the industry. Students will be encouraged to reflect on real-life problems and issues in order to solidify their knowledge and understanding. This program employs the following assessment activities:

• Coursework and written assignments

• Presentations and management reports

• Case study analyses and digital marketing projects

• Research-based assignments and reflective evaluations

• Examinations and campaign design assessments

Modules

Study & Career Progression

Graduates of the BSc (Hons) Digital Marketing and Management programme will be equipped with the creative, strategic, and technical competencies to succeed in a wide range of marketing and management roles. Potential career paths include:

• Digital Marketing Executive or Officer

• Digital and Social Media Executive

• Digital Marketing Analyst

• E-Commerce Marketing Specialist

• Social Media Manager

• Content Marketing Executive

• SEO or PPC Specialist

• Digital Marketing Account Manager

Graduates will also be well-prepared for postgraduate study, including master’s programmes in Digital Marketing, Business Administration, or Strategic Management. The degree’s strong focus on employability, digital innovation, and leadership development ensures students graduate as confident professionals capable of navigating the evolving challenges of the global digital marketplace.

Student Fee's & Finance

The Tuition Fee of the course may vary depending on the institution you wish to study at, as well as your status in the UK. The course is available for UK/EU & International Students and eligible for Student Loans Company (SLC) funding to help cover the cost of your tuition fees and other expenses.

If you are an UK/EU citizen or living in the UK on an Indefinite stay, apart from the tuition fees, you could also receive support from the government via Student Loans Company to cover some living costs while studying.

• Tuition fee loans cover the full cost of your course and are paid directly to the course provider.
• Maintenance Loan pays for day-to-day living expenses like rent, bills, food and books. Unlike the fees loan, it's paid directly to your student bank account once a term and you can spend it on anything you like.
• Student Finance has to be paid back, however, you only make Student Loan repayments once you've left your course AND are earning enough. Repayments vary with your salary, and stop altogether if your income drops too low.
• Students can also apply for other types of special support grants, such as childcare grants or Disabled Students' Allowance if eligible.
• Moreover, almost all universities offer a selection of student bursaries. These are cash gifts you usually don't have to repay.