The BSc (Hons) Business and Marketing degree equips students with a strong foundation in business planning, management, and specialist marketing skills. The programme combines theoretical knowledge with practical experience to develop capabilities in leadership, customer insight, marketing strategy, business development, sales, and corporate communications.
Students gain the confidence and business acumen needed to strategically grow and manage businesses. Through coursework, live projects, and real-world case studies, learners develop analytical, creative, and problem-solving skills essential for modern business environments. The course also addresses emerging trends and challenges, including sustainability, globalization, and technological innovation, preparing graduates for successful careers in business and marketing.
The BSc (Hons) Business and Marketing programme merges business strategy with marketing innovation, giving students the knowledge and skills to build brands, drive growth, and understand consumer behaviour.
Key reasons to choose this course include:
A balanced curriculum covering marketing analytics, digital strategy, and business management.
Hands-on experience through campaigns, case studies, and live briefs.
Focus on creativity, problem-solving, and data-driven decision-making.
Teaching informed by current marketing trends and technologies.
Pathways to professional roles in marketing, communications, and business development.
Preparation for postgraduate study or professional marketing qualifications.
Minimum Age: 18 years
Applicants must provide evidence of their highest academic qualification, which may include:
Minimum Age: 21 years
Applicants who do not meet formal academic entry criteria may apply through the Work Route. This route recognises relevant professional experience in the field, or related industries as an alternative pathway into higher education. Some exceptions may apply for applicants with professional experience in other fields. This entry route ensures that motivated and experienced candidates can progress academically and professionally.
If English is not the first language, applicants must complete an approved free English language test that assesses reading, writing, speaking, and listening skills. Equivalent qualifications may also be accepted.
All applicants are required to attend an interview with a member of the admissions team as part of the selection process.
The assessments are specifically designed to help students gain a better grasp of the industry. Students will be encouraged to reflect on real-life problems and issues in order to solidify their knowledge and understanding. This program employs the following assessment activities:
Graduates of the BSc (Hons) Business and Marketing programme are prepared for careers in a variety of sectors, including:
Graduates may also pursue postgraduate study or professional qualifications in marketing, management, or business strategy to enhance career prospects.
This course is available to United Kingdom residents who have access to public funds and are eligible for Student Loans Company funding to help cover tuition and living costs.
Funding options include:
The right course leads to the right career. Let our consultants guide you. Apply now.
Apply Now