Course Description

The Bachelor of Arts (Honours) Music Business Management at the London College of Creative Media (LCCM) is designed for aspiring music managers, record label executives, entrepreneurs, and business-focused recording artists who aim to build successful and sustainable careers within the modern music industry.

 

This programme nurtures creative, strategic, and entrepreneurial talent by combining academic theory with hands-on industry practice. Students gain a comprehensive understanding of the global music business, exploring key areas such as artist management, digital marketing, live event organisation, streaming economics, and music rights.

 

The course reflects the dynamic nature of today’s industry, where digital innovation, content creation, and data-driven strategies are reshaping how music is produced, promoted, and consumed. Through collaboration with professionals, guest lectures, and work-based projects, students develop the knowledge and confidence to thrive in a rapidly evolving creative economy.

 

What You Will Learn

The programme provides students with a broad and practical understanding of the modern music industry while developing essential managerial, analytical, and entrepreneurial skills.

 

Key areas of study include:

  • Principles of music management, artist development, and business strategy.
  • The history, culture, and structure of the global music industry.
  • Digital marketing, social media strategy, and growth hacking techniques.
  • Rights management, copyright law, and intellectual property.
  • Touring, ticketing, and live event management.
  • Data insights, communication, and analytics for music business decisions.
  • International music markets, publishing, and royalty collection.
  • Critical and reflective thinking, professional communication, and leadership.

Throughout the course, students will learn to apply theoretical knowledge to real-world industry challenges and will complete projects that simulate professional music business scenarios.

 

Why study this course?

The BA (Hons) Music Business Management degree at LCCM offers a distinctive and future-focused education that prepares students for a wide variety of career paths within the creative and entertainment industries.

Key reasons to choose this course include:

  • A curriculum designed and delivered by experienced industry professionals.
  • Strong emphasis on digital marketing, streaming strategy, and audience growth.
  • Collaborative learning environment that integrates with other music and media programmes.
  • Opportunities for work placements or entrepreneurial project-based modules in the final year.
  • Regular industry events, guest lectures, and networking opportunities in central London.
  • Access to state-of-the-art facilities at The Music Box, including performance and production spaces.
  • Comprehensive career and employability support through LCCM’s dedicated services.

 

This course is ideal for individuals who are passionate about the business side of music and aspire to influence the industry as leaders, innovators, and creative professionals.

 

Entry requirements

Academic Route

Minimum Age: 18 years

Applicants must provide evidence of their highest academic qualification, which may include:

  • Level 3 Qualifications (A Levels, NVQ Level 3, Diploma, Certificate, or Access to Higher Education Diploma)
  • International Baccalaureate
  • High School Level Qualifications
  • Level 2 Qualifications or equivalent (for example, GCSEs, NVQ Level 2, Diploma, or Certificate)

Work Route

Minimum Age: 21 years

Applicants who do not meet formal academic entry criteria may apply through the Work Route. This route recognises relevant professional experience in the field, or related industries as an alternative pathway into higher education. Some exceptions may apply for applicants with professional experience in other fields. This entry route ensures that motivated and experienced candidates can progress academically and professionally.

English Language Proficiency

If English is not the first language, applicants must complete an approved free English language test that assesses reading, writing, speaking, and listening skills. Equivalent qualifications may also be accepted.

Interview

All applicants are required to attend an interview with a member of the admissions team as part of the selection process.

Assessments

You will study and learn among academics who are active researchers, specialists in their fields, and enthusiastic about their subjects. Our teaching methods will equip you with the knowledge, opportunities and support you require to grow and flourish in a global workplace. We employ a range of teaching techniques, including:

  • Written essays and business reports
  • Case study analyses
  • Group projects and live event planning exercises
  • Presentations and pitching sessions
  • Research and data analysis tasks
  • Industry-based portfolio submissions

Modules

  • Music Business Studies
  • Music Industry Language & Tech
  • Essential Study Skills & Academic Writing
  • Filesharing, Fisticuffs & the Philosophy of Copyright
  • Social Media Stories
  • Wordpress & HTML

  • Music Industry Landscape
  • History of Popular Music - Context and Culture
  • Digital Trends
  • The Streaming Economy
  • Music Industry News
  • History of Popular Music - Crate Digging
  • Event Management & Promotion
  • Rights and Royalties

  • Entertainment Law & Litigation
  • Artist Branding & Audience Development
  • Online Exploitation & Royalty Collection
  • International Exploitation & Royalty Collection
  • Ticketing & Touring
  • Growth Hacking

  • Entertainment Science
  • Artist Management Project
  • Data Insights & Communication
  • Business Project

Study & Career Progression

Graduates of the BA (Hons) Music Business Management programme are well-equipped to pursue a wide range of careers across the global music and entertainment industries. The course provides the expertise required to succeed in both creative and corporate environments, with a strong focus on innovation, leadership, and entrepreneurship.

Career opportunities include:

  • Artist Manager
  • A&R (Artist and Repertoire) Executive
  • Music Marketing Strategist
  • Tour Manager
  • Music Publicist (PR Specialist)
  • Sync Licensing Coordinator
  • Music Publisher
  • Record Label Executive (Major or Independent)
  • Music Rights and Copyright Consultant
  • Music Data Analyst (Streaming and Trends)

Graduates may also progress to postgraduate study, including the MMus Music Performance or MMus Music Production programmes at LCCM, or pursue advanced business and management qualifications. The combination of academic insight, creative understanding, and industry exposure ensures that graduates are prepared to make a meaningful impact in the modern music landscape.

Student Fee's & Finance

This course is available to United Kingdom residents who have access to public funds and are eligible for Student Loans Company funding to help cover tuition and living costs.

Funding options include:

  • Tuition Fee Loan: Covers the full cost of the course and is paid directly to the university.
  • Maintenance Loan: Helps cover day-to-day living expenses and is paid directly into the student’s account.
  • Additional Support: Eligible students may apply for Childcare Grants, Disabled Students’ Allowance, or university bursaries that do not require repayment.

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