Course Description

The BA (Hons) Hospitality Management and Leadership degree prepares students to thrive in the dynamic and fast-paced hospitality and events industry. The course combines academic theory with practical application, ensuring that students develop both leadership capability and in-depth industry knowledge. Through real-world projects, live case studies, management reports, field trips, and guest lectures, students gain essential hands-on experience that bridges classroom learning with professional practice.

The programme focuses on areas such as digital marketing, branding, sustainability, and event planning, while encouraging independent learning, critical thinking, and decision-making. Graduates emerge as confident, resourceful professionals capable of leading teams and delivering outstanding service across a range of hospitality sectors, including hotels, restaurants, events, and travel management.

For those who do not yet meet the entry requirements, the integrated Foundation in Design and Creative Business provides an excellent starting point, preparing students with the academic and practical skills required for progression onto the full degree.

 

What You Will Learn

Students will gain a comprehensive understanding of the modern hospitality industry and the skills needed to manage and lead effectively within it. The course covers:

  • Principles of hospitality management and global industry trends
  • Strategic leadership and team management in service-based industries
  • Sustainable practices and ethical approaches to hospitality operations
  • Digital marketing, branding, and consumer engagement
  • Event planning, project management, and innovation in hospitality
  • Research and analytical techniques for evidence-based decision-making
  • Personal and professional development for career advancement

Why study this course?

This degree is designed for individuals who aspire to become leaders in hospitality, tourism, and events management. The course blends creativity, business acumen, and innovation, giving students a distinctive edge in a competitive global market.

Studying at this course provides access to:

  • Industry-led learning: Tutors with extensive professional experience and networks in hospitality and management.
  • Flexible study options: Opportunities to learn on campus or online, with schedules that accommodate weekday, evening, and weekend classes.
  • Real-world exposure: Guest lectures, live business projects, and field visits to leading hospitality establishments.
  • Professional growth: Focused modules that build leadership, communication, and problem-solving skills.
  • Progression pathways: The degree is awarded by the University for the Creative Arts (UCA), one of the United Kingdom’s leading creative specialist universities.

Entry requirements

Academic Route

Minimum Age: 18 years

Applicants must provide evidence of their highest academic qualification, which may include:

  • Level 3 Qualifications (A Levels, NVQ Level 3, Diploma, Certificate, or Access to Higher Education Diploma)
  • International Baccalaureate
  • High School Level Qualifications
  • Level 2 Qualifications or equivalent (for example, GCSEs, NVQ Level 2, Diploma, or Certificate)

Work Route

Minimum Age: 21 years

Applicants who do not meet formal academic entry criteria may apply through the Work Route. This route recognises relevant professional experience in the field, or related industries as an alternative pathway into higher education. Some exceptions may apply for applicants with professional experience in other fields. This entry route ensures that motivated and experienced candidates can progress academically and professionally.

English Language Proficiency

If English is not the first language, applicants must complete an approved free English language test that assesses reading, writing, speaking, and listening skills. Equivalent qualifications may also be accepted.

Interview

All applicants are required to attend an interview with a member of the admissions team as part of the selection process.

Assessments

Student progress will be measured through a variety of assessments designed to showcase both practical and academic skills, including:

  • Individual and group projects
  • Written reports and case studies
  • Presentations and management portfolios
  • Research-based assignments
  • Practical applications and reflective analyses

These assessment methods ensure that students demonstrate both theoretical understanding and practical competence in real-world scenarios.

Modules

  • Introduction to Creative Business
  • English for Academic Purposes, Research and Study Skills
  • Visual Culture
  • Final Major Project

  • Introduction to the Hospitality Industry
  • Principles of Leadership and Management
  • Marketing and Branding for Hospitality
  • Financial and Resource Management
  • Sustainable Practices in Hospitality

 

 

  • Operations and Service Management
  • Strategic Hospitality Leadership
  • Customer Experience and Innovation
  • Human Resource Management in Hospitality
  • International Hospitality Trends

  • Hospitality Research Project
  • Digital Marketing and Branding
  • Sustainable Practices and Planning
  • Personal Branding and Career Planning

Study & Career Progression

Graduates of the BA (Hons) Hospitality Management and Leadership degree are prepared to pursue leadership roles across various sectors of the hospitality and tourism industry. Career paths include:

  • Hotel or Resort Manager
  • Event and Conference Manager
  • Restaurant and Food Service Manager
  • Travel and Tourism Executive
  • Human Resources or Training Manager within hospitality organizations
  • Brand Manager or Digital Marketing Specialist
  • Entrepreneur in hospitality or events business

Graduates may also progress to postgraduate study, such as an MA in International Hospitality Management or an MBA, further enhancing their expertise and career prospects.

Student Fee's & Finance

This course is available to United Kingdom residents who have access to public funds and are eligible for Student Loans Company funding to help cover tuition and living costs.

Funding options include:

  • Tuition Fee Loan: Covers the full cost of the course and is paid directly to the university.
  • Maintenance Loan: Helps cover day-to-day living expenses and is paid directly into the student’s account.
  • Additional Support: Eligible students may apply for Childcare Grants, Disabled Students’ Allowance, or university bursaries that do not require repayment.

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