Course Description

The BA (Hons) Fashion Media and Promotion degree is designed to explore the heart of the fashion industry through a purpose-driven and innovative approach. This programme focuses on developing a visionary mindset, building advanced skills in research, analysis, creation, and curation, while fostering the ability to think critically and creatively.

Awarded by the University for the Creative Arts, this course enables students to examine global shifts in fashion media from cultural, ethical, inclusivity, and technological perspectives. The curriculum provides the essential skills required to develop a multi-layered career portfolio within fashion media and the wider creative industries.

Students will engage with the full spectrum of fashion communication practices, including styling, journalism, film, publishing, branding, marketing, and promotion. Taught by industry professionals with extensive experience, this degree offers career-focused, practical learning opportunities that prepare graduates for success in an ever-evolving industry.

 

What You Will Learn

Students will gain a comprehensive understanding of how fashion media shapes culture, influences consumer behaviour, and communicates identity. Learning outcomes include:

  • Understanding the evolution and impact of fashion brands and media.
  • Developing creative direction and styling concepts for visual communication.
  • Producing engaging fashion films and digital promotional content.
  • Building and presenting professional portfolios that demonstrate creative and technical skills.
  • Analysing industry trends and applying innovation to real-world creative challenges.
  • Collaborating on projects that combine research, critical thinking, and visual storytelling.

Why study this course?

The London College of Contemporary Arts (LCCA) provides a unique learning experience that blends academic excellence with professional relevance. The BA (Hons) Fashion Media and Promotion programme offers:

  • Awarded by a leading creative university: The University for the Creative Arts is recognised as one of the top creative institutions in the United Kingdom.
  • Career-focused learning: The course is structured to align with industry needs, offering both academic knowledge and professional experience.
  • Industry engagement: Students receive direct mentorship from professionals working in the field, ensuring that teaching is informed by current industry practices.
  • Creative environment: The London College of Contemporary Arts provides access to specialist facilities and a community of emerging creatives.
  • Flexible study options: The blended learning format combines on-campus sessions with online engagement, enabling students to balance academic and creative pursuits effectively.

Entry requirements

Academic Route

Minimum Age: 18 years

Applicants must provide evidence of their highest academic qualification, which may include:

  • Level 3 Qualifications (A Levels, NVQ Level 3, Diploma, Certificate, or Access to Higher Education Diploma)
  • International Baccalaureate
  • High School Level Qualifications
  • Level 2 Qualifications or equivalent (for example, GCSEs, NVQ Level 2, Diploma, or Certificate)

Work Route

Minimum Age: 21 years

Applicants who do not meet formal academic entry criteria may apply through the Work Route. This route recognises relevant professional experience in the field, or related industries as an alternative pathway into higher education. Some exceptions may apply for applicants with professional experience in other fields. This entry route ensures that motivated and experienced candidates can progress academically and professionally.

English Language Proficiency

If English is not the first language, applicants must complete an approved free English language test that assesses reading, writing, speaking, and listening skills. Equivalent qualifications may also be accepted.

Interview

All applicants are required to attend an interview with a member of the admissions team as part of the selection process.

Assessments

You'll learn through a variety of lectures, group and individual tutorials, and workshops, all of which will help you develop abilities in fashion promotion and marketing. We employ a range of assessment techniques, including:

  • Individual and group projects
  • Written assignments and reports
  • Visual and creative portfolios
  • Practical presentations and critiques
  • Industry-focused research projects
  • Final major project demonstrating professional development

Modules

  • Academic Writing and Research Skills
  • Digital Competency and Communication
  • Creative and Visual Thinking
  • Problem Solving and Innovation in Fashion Media

  • Brands: Past, Present and Future
  • Fashion Styling and Identity
  • Fashion Media and Publishing
  • My Portfolio

  • Fashion Film and Content Creation
  • Digital Media and Promotion
  • My Industry

  • Research Theory and Practice
  • Creative Direction for the Fashion Industry
  • Innovation for Industry

Study & Career Progression

Graduates of the BA (Hons) Fashion Media and Promotion degree are equipped to become influential storytellers and creative communicators within the fashion industry. The programme cultivates the knowledge and experience necessary for diverse career pathways in both corporate and entrepreneurial settings.

Career Opportunities include:

  • Fashion Stylist
  • Art Director
  • Fashion Film Director
  • Producer
  • Journalist
  • Public Relations Specialist
  • Creative Director
  • Marketing Executive
  • Content Creator
  • Fashion Editor
  • Film Editor
  • Entrepreneur

Graduates may also progress to postgraduate study in areas such as Fashion Communication, Creative Direction, or Digital Media to further specialise in their chosen field.

Student Fee's & Finance

This course is available to United Kingdom residents who have access to public funds and are eligible for Student Loans Company funding to help cover tuition and living costs.

Funding options include:

  • Tuition Fee Loan: Covers the full cost of the course and is paid directly to the university.
  • Maintenance Loan: Helps cover day-to-day living expenses and is paid directly into the student’s account.
  • Additional Support: Eligible students may apply for Childcare Grants, Disabled Students’ Allowance, or university bursaries that do not require repayment.

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