BA (Hons) Fashion Management and Marketing

Why study this course?

• Study in London’s vibrant fashion district, surrounded by global fashion houses, creative studios, and retail hubs.

• Gain hands-on industry experience through professional placements and live projects.

• Learn from experienced lecturers and industry practitioners who bring real-world expertise to the classroom.

• Develop a strong professional portfolio that showcases your creativity and strategic thinking.

• Benefit from ARU’s flexible learning model, allowing you to study both on campus and online.

Entry requirements

Academic Route

Minimum Age: 18 years

Applicants must provide evidence of their highest academic qualification, which may include:

• Level 3 Qualifications (A Levels, NVQ Level 3, Diploma, Certificate, or Access to Higher Education Diploma)
• International Baccalaureate
• High School Level Qualifications
• Level 2 Qualifications or equivalent (for example, GCSEs, NVQ Level 2, Diploma, or Certificate)

Work Route

Minimum Age: 21 years

Applicants who do not meet formal academic entry criteria may apply through the Work Route. This route recognises relevant professional experience in the field, or related industries as an alternative pathway into higher education. Some exceptions may apply for applicants with professional experience in other fields. This entry route ensures that motivated and experienced candidates can progress academically and professionally.

English Language Proficiency

If English is not the first language, applicants must complete an approved free English language test that assesses reading, writing, speaking, and listening skills. Equivalent qualifications may also be accepted.

Interview

All applicants are required to attend an interview with a member of the admissions team as part of the selection process.

Assessments

Some of the main assessment methods that will be employed throughout the course are:

• Written assignments and essays

• Group projects and presentations

• Case studies and reflective journals

• Research reports and marketing plans

• Final major project linked to industry practice

Modules

Study & Career Progression

Graduates of this course will be equipped to pursue a wide range of careers in the fashion and creative industries. Potential career paths include:

• Fashion Marketing Executive

• Brand Manager

• Visual Merchandiser

• Fashion Buyer or Merchandiser

• Retail Manager

• Trend Forecaster

• Fashion PR Specialist

• Entrepreneur in the creative industries

This qualification also provides a strong foundation for postgraduate study in areas such as Fashion Business, Marketing, or Luxury Brand Management.

Student Fee's & Finance

The Tuition Fee of the course may vary depending on the institution you wish to study at, as well as your status in the UK. The course is available for UK/EU & International Students and eligible for Student Loans Company (SLC) funding to help cover the cost of your tuition fees and other expenses.

If you are an UK/EU citizen or living in the UK on an Indefinite stay, apart from the tuition fees, you could also receive support from the government via Student Loans Company to cover some living costs while studying.

• Tuition fee loans cover the full cost of your course and are paid directly to the course provider.
• Maintenance Loan pays for day-to-day living expenses like rent, bills, food and books. Unlike the fees loan, it's paid directly to your student bank account once a term and you can spend it on anything you like.
• Student Finance has to be paid back, however, you only make Student Loan repayments once you've left your course AND are earning enough. Repayments vary with your salary, and stop altogether if your income drops too low.
• Students can also apply for other types of special support grants, such as childcare grants or Disabled Students' Allowance if eligible.
• Moreover, almost all universities offer a selection of student bursaries. These are cash gifts you usually don't have to repay.