Course Description

The BA (Hons) Fashion Management and Marketing programme develops the knowledge, skills, and professional insight required to succeed in the dynamic and fast-moving fashion industry.

Students will gain expertise in areas including fashion marketing, merchandising, forecasting, branding, public relations, and management strategy. The programme balances academic theory with practical learning, allowing students to work on live projects, industry briefs, and case studies.

Taught by tutors with active industry experience, the course prepares graduates to pursue careers across fashion management, brand strategy, digital marketing, public relations, and related roles. Students will also develop transferable skills such as communication, problem-solving, and project management, ensuring they are well-equipped for professional success.

What You Will Learn

  • Principles of fashion marketing, brand management, and merchandising.

  • Techniques for forecasting fashion trends and consumer behaviour analysis.

  • Strategies for effective public relations, communications, and event planning in fashion.

  • Application of management and entrepreneurial skills in a fashion context.

  • Development of professional practice through live projects and portfolio work.

Why study this course?

  • Combines academic study with practical, industry-focused experience.

  • Opportunities to work on live briefs and collaborate with fashion industry professionals.

  • Builds a professional portfolio to enhance employability.

  • Delivered at Anglia Ruskin University, a university recognised for academic excellence and industry links.

  • Develops transferable skills applicable to a wide range of roles in the creative and fashion industries.

Entry requirements

Academic Route

Minimum Age: 18 years

Applicants must provide evidence of their highest academic qualification, which may include:

  • Level 3 Qualifications (A Levels, NVQ Level 3, Diploma, Certificate, or Access to Higher Education Diploma)
  • International Baccalaureate
  • High School Level Qualifications
  • Level 2 Qualifications or equivalent (for example, GCSEs, NVQ Level 2, Diploma, or Certificate)

Work Route

Minimum Age: 21 years

Applicants who do not meet formal academic entry criteria may apply through the Work Route. This route recognises relevant professional experience in the field, or related industries as an alternative pathway into higher education. Some exceptions may apply for applicants with professional experience in other fields. This entry route ensures that motivated and experienced candidates can progress academically and professionally.

English Language Proficiency

If English is not the first language, applicants must complete an approved free English language test that assesses reading, writing, speaking, and listening skills. Equivalent qualifications may also be accepted.

Interview

All applicants are required to attend an interview with a member of the admissions team as part of the selection process.

Assessments

This fashion management course will help you build communication skills as you enter the fashion industry from a creative business standpoint. To guarantee that our Fashion Management and Marketing degree offers you a solid foundation for the workplace, you will complete the following:

  • Research
  • Individual and group presentations
  • Essays
  • Teamwork
  • Real life events
  • Fashion shows - real life presentations

Modules

  • Introduction to Fashion Marketing

  • Fashion Brand Management

  • Fashion Buying and Merchandising

  • Digital Marketing and Consumer Insight

  • Professional Practice and Portfolio Development

  • Fashion Forecasting and Trend Analysis

  • Public Relations and Event Management in Fashion

  • International Fashion Markets

  • Entrepreneurship and Innovation in Fashion

  • Project Management in Fashion

  • Strategic Fashion Marketing and Brand Strategy

  • Sustainability and Ethics in Fashion

  • Advanced Portfolio and Professional Project

  • Leadership and Management in Fashion

  • Industry Placement or Major Project

Study & Career Progression

This curriculum will provide you with a broad range of information and abilities that will prepare you for a variety of job prospects in the fashion business, including the sub-fields of:

  • Marketing
  • Public relations
  • Merchandising and logistics management
  • Management of the product development process
  • Retail or brand management
  • Product sourcing and supply chain management
  • E-commerce

At the same time, you could also continue your studies, specialising in a more specific area of interest or exploring something new. See our postgraduate courses.

Student Fee's & Finance

The Tuition Fee of the course may vary depending on the institution you wish to study at, as well as your status in the UK. The course is available for UK/EU & International Students and eligible for Student Loans Company (SLC) funding to help cover the cost of your tuition fees and other expenses.

If you are an UK/EU citizen or living in the UK on an Indefinite stay, apart from the tuition fees, you could also receive support from the government via Student Loans Company to cover some living costs while studying.

  • Tuition fee loans cover the full cost of your course and are paid directly to the course provider.
  • Maintenance Loan pays for day-to-day living expenses like rent, bills, food and books. Unlike the fees loan, it's paid directly to your student bank account once a term and you can spend it on anything you like.
  • Student Finance has to be paid back, however, you only make Student Loan repayments once you've left your course AND are earning enough. Repayments vary with your salary, and stop altogether if your income drops too low.
  • Students can also apply for other types of special support grants, such as childcare grants or Disabled Students' Allowance if eligible.
  • Moreover, almost all universities offer a selection of student bursaries. These are cash gifts you usually don't have to repay.

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