The BA (Hons) Business Studies degree gives a solid foundation in a variety of business areas such as marketing, finance, management, entrepreneurship and strategy. This course provides students with a firm foundation in important business principles and actions, allowing them to quickly adjust in dynamic settings. The course focuses on the acquisition and application of information and skills in areas like: strategic insight, commercial acumen, responsible management, innovation, creativity, and transformational change leadership.
The BA (Hons) in Business will produce graduates capable of coping with varied intrinsic and extrinsic business opportunities and problems in a creative manner, promoting business sustainability and growth. The course emphasises a worldwide perspective to assist prepare students for the global nature of current business practice, while also providing the option to specialise in areas of specific interest and get working experience.
The BA (Hons) Business Studies is ideal if you want to develop a critical awareness of a wide range of national, international, and global concerns that firms face.
The degree program provides students with a path to study and develop these areas, personal interests, and skill sets, allowing them to graduate with the confidence and traits that employers seek. Business Studies will prepare you for a future as a thought leader, influencer, and expert change agent in today's rapidly changing workplace. Our courses are founded on a set of fundamental concepts centred on engaging you with the world, interacting with people, challenging you to think in new ways, and providing you with a supportive environment in which to develop.
This BA (Hons) Business Studies offers a comprehensive curriculum that allows you to explore a variety of business areas. Through the course, you will gain a deep understanding of the significance of responsible management practices in addressing contemporary business challenges. We also prioritise the development of your numerical and research skills, enabling you to effectively analyse and evaluate data and information, thus empowering you to develop appropriate solutions.
Additionally, our focus on enhancing networking, team-based, and interpersonal skills ensures that you are well-equipped to thrive in collaborative environments and establish strong professional relationships. The program's goal is to produce a well-rounded business graduate whose insights will lead and inform strategic business decisions aimed at increasing productivity, profitability, and the value and market share of an organisation.
What You Will Learn
Students on this programme will develop a comprehensive understanding of business operations and gain the practical skills required by employers, including:
Strategic Management: Analyse how organisations formulate long-term strategies, assess market opportunities, and adapt to global competition.
Leadership and People Management: Explore leadership theories, ethical management, organisational behaviour, and techniques to manage diverse teams effectively.
Business Law and Ethics: Examine the legal framework affecting businesses, corporate governance, and ethical considerations in organisational decision-making.
Marketing and Digital Strategy: Understand consumer behaviour, branding, and digital marketing tools to design impactful campaigns.
Information Systems and Data Analytics: Learn to leverage business intelligence, big data, and information systems to support informed strategic decisions.
Innovation and Enterprise: Develop entrepreneurial thinking, creative problem-solving, and strategies to foster business growth.
Research and Professional Practice: Conduct independent research, prepare professional reports, and enhance analytical and critical thinking skills.
Accelerated Top-Up Programme: Complete your HND or equivalent and earn a full BA (Hons) degree in just one year.
High Student Satisfaction: 95% of students report overall satisfaction with the course.
Career-Ready Curriculum: Case studies, simulations, and projects ensure practical business skills are developed.
Comprehensive Student Support: On Point Study guides students from application through to graduation.
Postgraduate Pathway: Graduates are well-prepared to pursue MSc or other advanced degrees in business, management, or specialised fields.
Minimum Age: 18 years
Applicants must provide evidence of their highest academic qualification, which may include:
Minimum Age: 21 years
Applicants who do not meet formal academic entry criteria may apply through the Work Route. This route recognises relevant professional experience in the field, or related industries as an alternative pathway into higher education. Some exceptions may apply for applicants with professional experience in other fields. This entry route ensures that motivated and experienced candidates can progress academically and professionally.
If English is not the first language, applicants must complete an approved free English language test that assesses reading, writing, speaking, and listening skills. Equivalent qualifications may also be accepted.
All applicants are required to attend an interview with a member of the admissions team as part of the selection process.
Assessment is designed to ensure students develop analytical, research, and practical business skills:
Essays and reflective reports
Research proposals and impact assessments
Case studies and scenario-based analysis
Individual reports on business challenges
Business plans and project presentations
Graduates of this programme will be prepared to pursue careers across the private, public, and non-profit sectors. Career opportunities include:
Business Analyst
Project Manager
Data Analyst
Entrepreneur / New Business Owner
Digital Transformation Specialist
Big Data Specialist
AI & Machine Learning Consultant
People Manager
Digital Marketing Specialist
Graduates may also continue their education at postgraduate level, specialising in fields such as finance, marketing, international business, or strategic management, further enhancing their career prospects.
This course is available to United Kingdom residents who have access to public funds and are eligible for Student Loans Company funding to help cover tuition and living costs.
Funding options include:

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