The Bachelor of Arts (Honours) Fashion Management and Marketing degree provides a dynamic and industry-focused education that prepares students for careers within the global fashion business. This programme combines creative insight with strategic and commercial expertise, enabling students to understand the complexities of managing and marketing fashion brands in an ever-evolving marketplace.
Throughout the course, students will develop a deep understanding of fashion buying, merchandising, forecasting, branding, public relations, and management strategy. Emphasis is placed on applying knowledge to real-world practice through live briefs and industry projects that mirror current professional challenges.
Delivered by tutors who possess active experience in the fashion and creative industries, the programme ensures that all learning remains closely aligned with contemporary trends and business demands. By the end of the course, graduates will possess the creative, analytical, and communication skills required to excel in diverse professional roles across fashion marketing, brand management, merchandising, and digital strategy.
The BA (Hons) Fashion Management and Marketing course is designed to develop comprehensive knowledge and practical expertise in fashion business operations and strategic communication. Students will explore the entire lifecycle of fashion products, from concept and design through to consumer engagement.
Key learning areas include:
This integrated approach combines creativity with business strategy, preparing students to confidently navigate the competitive and fast-paced fashion sector.
The BA (Hons) Fashion Management and Marketing programme offers an engaging combination of creative exploration and professional training, designed to reflect the realities of the modern fashion industry.
Key reasons to choose this course include:
Minimum Age: 18 years
Applicants must provide evidence of their highest academic qualification, which may include:
Minimum Age: 21 years
Applicants who do not meet formal academic entry criteria may apply through the Work Route. This route recognises relevant professional experience in the field, or related industries as an alternative pathway into higher education. Some exceptions may apply for applicants with professional experience in other fields. This entry route ensures that motivated and experienced candidates can progress academically and professionally.
If English is not the first language, applicants must complete an approved free English language test that assesses reading, writing, speaking, and listening skills. Equivalent qualifications may also be accepted.
All applicants are required to attend an interview with a member of the admissions team as part of the selection process.
This fashion management course will help you build communication skills as you enter the fashion industry from a creative business standpoint. To guarantee that our Fashion Management and Marketing degree offers you a solid foundation for the workplace, you will complete the following:
This preparatory stage provides essential academic and creative skills for progression to undergraduate study. Students build theoretical and practical knowledge across three stages:
Graduates of the BA (Hons) Fashion Management and Marketing degree will be equipped with the professional, creative, and analytical capabilities required to succeed in a range of fashion-related careers. The course’s emphasis on live projects and professional placements ensures that students are industry-ready upon completion.
Career opportunities include:
Graduates may also progress to postgraduate study in areas such as Fashion Marketing, Brand Management, or Luxury Business, further enhancing their expertise within the global creative economy.
This course is available to United Kingdom residents who have access to public funds and are eligible for Student Loans Company funding to help cover tuition and living costs.
Funding options include:
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