Course Description

The BA (Hons) Fashion Media & Promotion (Top-Up) degree is designed to equip students with the skills and knowledge necessary to succeed in the fast-paced fashion industry, focusing on the vital intersection of media, marketing, and brand promotion. This one-year programme provides a comprehensive understanding of fashion journalism, social media marketing, branding, and visual communication, enabling learners to promote fashion products and brands effectively in both traditional and digital contexts.

Students will develop the ability to analyze trends, create engaging content, and implement promotional strategies that resonate with diverse audiences. The course emphasizes collaborative learning and creative problem-solving, allowing students to work on real-world projects that simulate industry challenges. By the end of the programmed, graduates will possess both the practical expertise and strategic insight required to navigate the evolving fashion landscape and drive successful brand promotion.

 

What You Will Learn

  • Fashion media and marketing principles
  • Creative direction and content creation for fashion brands
  • Branding and visual communication strategies
  • Research, theory, and application in fashion promotion
  • Digital marketing and social media engagement
  • Collaboration and project management in creative industries
  • Trend analysis and strategic decision-making in fashion

Why study this course?

The BA (Hons) Fashion Media & Promotion programme combines creative fashion study with media, marketing, and promotion skills, preparing students for dynamic careers in the fashion industry.

Key reasons to choose this course include:

  • Focus on fashion marketing, media campaigns, styling, and promotion.

  • Hands-on projects with live briefs and industry connections.

  • Development of creative, technical, and professional skills.

  • Opportunities to work with fashion brands, media platforms, and PR campaigns.

  • Flexible study combining on-campus learning with digital platforms.

  • Preparation for careers in fashion media, promotion, and marketing.

Entry requirements

Academic Route

Minimum Age: 18 years

Applicants must provide evidence of their highest academic qualification, which may include:

  • Level 3 Qualifications (A Levels, NVQ Level 3, Diploma, Certificate, or Access to Higher Education Diploma)
  • International Baccalaureate
  • High School Level Qualifications
  • Level 2 Qualifications or equivalent (for example, GCSEs, NVQ Level 2, Diploma, or Certificate)

Work Route

Minimum Age: 21 years

Applicants who do not meet formal academic entry criteria may apply through the Work Route. This route recognises relevant professional experience in the field, or related industries as an alternative pathway into higher education. Some exceptions may apply for applicants with professional experience in other fields. This entry route ensures that motivated and experienced candidates can progress academically and professionally.

English Language Proficiency

If English is not the first language, applicants must complete an approved free English language test that assesses reading, writing, speaking, and listening skills. Equivalent qualifications may also be accepted.

Interview

All applicants are required to attend an interview with a member of the admissions team as part of the selection process.

Assessments

Some of the assessment methods utilized in the program will focus on:

  • Campaign projects
  • Written assignments
  • Group presentations
  • Case study evaluations

Modules

  • Innovation for Industry
  • Research, Theory and Practice
  • Creative Direction for the Fashion Industry

Study & Career Progression

Graduates of the BA (Hons) Fashion Media & Promotion programme are prepared for a variety of roles in the fashion and creative industries. Potential career paths include:

  • Fashion Publicist
  • Social Media Manager
  • Fashion Journalist
  • Brand Communications Specialist
  • Marketing Coordinator
  • Fashion Event Planner
  • Content Creator
  • Digital Marketing Executive

Graduates may also pursue postgraduate study or specialised professional development programmes to further advance their careers in fashion media, marketing, and brand management.

Student Fee's & Finance

The Tuition Fee of the course may vary depending on the institution you wish to study at, as well as
your status in the UK. The course is available for UK/EU & International Students and eligible for Student Loans
Company (SLC) funding to help cover the cost of your tuition fees and other expenses.

If you are an UK/EU citizen or living in the UK on an Indefinite stay, apart from the tuition fees, you
could also receive support from the government via Student Loans Company to cover some living costs while studying.

  • Tuition fee loans cover the full cost of your course and are paid directly to the course provider.
  • Maintenance Loan pays for day-to-day living expenses like rent, bills, food and books. Unlike the fees loan,
    it's paid directly to your student bank account once a term and you can spend it on anything you like.
  • Student Finance has to be paid back, however, you only make Student Loan repayments once you've left your course
    AND are earning enough. Repayments vary with your salary, and stop altogether if your income drops too low.
  • Students can also apply for other types of special support grants, such as childcare grants or Disabled
    Students' Allowance if eligible.
  • Moreover, almost all universities offer a selection of student bursaries. These are cash gifts you usually don't
    have to repay.

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