The BA (Hons) Fashion Management and Marketing (Top-Up) degree is designed for students who want to build a career in fashion management, marketing, and brand strategy. This one-year programme provides the knowledge and skills needed to navigate the competitive fashion industry, with a focus on brand management, consumer behavior, marketing strategy, and digital promotion.
Students will gain practical experience through projects and industry-related assignments, developing innovative solutions for real-world challenges. The course prepares graduates to adapt to global fashion markets and create effective marketing campaigns that resonate with diverse audiences. Graduates leave equipped to make a meaningful impact in fashion management and marketing, ensuring a strong start to their professional careers.
The BA (Hons) Fashion Management and Marketing programme combines creative flair with strategic business insight, preparing students to lead and innovate within the fast-paced global fashion industry.
Key reasons to choose this course include:
Integration of creative design thinking with marketing, branding, and retail strategy.
Real-world projects and collaborations with fashion brands and media platforms.
Development of leadership, analytical, and digital marketing skills.
Teaching by industry-experienced tutors with established professional networks.
Access to trend forecasting, sustainability, and global consumer insights.
Preparation for careers in fashion marketing, brand management, and retail strategy.
Minimum Age: 18 years
Applicants must provide evidence of their highest academic qualification, which may include:
Minimum Age: 21 years
Applicants who do not meet formal academic entry criteria may apply through the Work Route. This route recognises relevant professional experience in the field, or related industries as an alternative pathway into higher education. Some exceptions may apply for applicants with professional experience in other fields. This entry route ensures that motivated and experienced candidates can progress academically and professionally.
If English is not the first language, applicants must complete an approved free English language test that assesses reading, writing, speaking, and listening skills. Equivalent qualifications may also be accepted.
All applicants are required to attend an interview with a member of the admissions team as part of the selection process.
Some of the assessment methods utilized in the program will focus on:
Graduates of the BA (Hons) Fashion Management and Marketing programme are prepared for a wide range of roles in fashion, marketing, and brand management, including:
Graduates may also pursue postgraduate study or professional development programmes in fashion management, marketing, or business leadership to further enhance career prospects.
This course is available to United Kingdom residents who have access to public funds and are eligible for Student Loans Company funding to help cover tuition and living costs.
Funding options include:
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