The BSc (Hons) Digital Marketing at Arden University provides an in-depth understanding of the digital marketing landscape and the technical, analytical, and strategic skills required to thrive in this fast-growing industry. Digital marketing is an essential component of every modern organisation, and this programme is designed for individuals who aspire to build a successful career in this dynamic field.
The course combines theoretical learning with practical, hands-on experience to ensure students develop both academic knowledge and industry-ready skills. Through real-world projects, internship opportunities at Level 5, and exposure to the latest digital tools, students will gain the competencies needed to plan, execute, and evaluate digital marketing strategies effectively.
Arden University’s flexible online learning model allows students to study from anywhere in the world, making higher education accessible to those balancing work, family, or other commitments. The university’s commitment to employability and professional growth ensures that graduates are equipped with valuable skills that meet current industry demands.
The programme is in the process of obtaining triple accreditation from the Chartered Institute of Marketing (CIM), the Digital Marketing Institute (DMI), and the UX Design Institute (UXDI), further enhancing the degree’s professional credibility and graduate opportunities.
Develop a strong foundation in business and marketing principles.
Gain knowledge of key areas such as social media management, content creation, SEO, brand strategy, data analysis, and user experience design.
Strengthen essential transferable skills including communication, creativity, critical thinking, problem-solving, and project management.
Learn how to interpret data insights, manage campaigns, and engage audiences effectively across digital platforms.
Access professional development resources and industry-recognised certifications from leading global organisations.
Build the practical skills and confidence needed to succeed in a modern digital marketing environment.
Delivered 100% online, allowing flexible study that fits around personal and professional commitments.
Strong emphasis on employability, with assignments designed to replicate real-world marketing challenges.
Includes an internship at Level 5 to provide practical industry experience.
Access to Arden’s Digital Resource Hub with free certifications and learning materials from top global companies.
Working towards triple accreditation from CIM, DMI, and UXDI, offering enhanced career prospects.
Supportive learning environment with access to tutors, mentors, and an active online student community.
Membership with professional associations such as the Business Graduates Association (BGA) and AACSB, providing lifelong access to career development tools and global networking opportunities.
Minimum Age: 18 years
Applicants must provide evidence of their highest academic qualification, which may include:
Minimum Age: 21 years
Applicants who do not meet formal academic entry criteria may apply through the Work Route. This route recognises relevant professional experience in the field, or related industries as an alternative pathway into higher education. Some exceptions may apply for applicants with professional experience in other fields. This entry route ensures that motivated and experienced candidates can progress academically and professionally.
If English is not the first language, applicants must complete an approved free English language test that assesses reading, writing, speaking, and listening skills. Equivalent qualifications may also be accepted.
All applicants are required to attend an interview with a member of the admissions team as part of the selection process.
Assessment methods for this BSc in Digital Marketing:
Creation of social media strategies and digital marketing campaigns
Crisis public relations (PR) planning and case study analysis
Mobile app prototyping and creative portfolio development
Reflective blogs, digital projects, and presentations
Research reports, written assignments, and website design tasks
All assessments are designed to reflect real-world scenarios and prepare students for the practical demands of a professional digital marketing career.
Graduates of the BSc (Hons) Digital Marketing programme will be well-prepared for a wide range of career paths in the marketing and communications industries. The programme equips students with technical proficiency, strategic thinking, and creative problem-solving skills that are highly valued by employers.
Potential career roles include:
Digital Marketing Manager
Social Media Manager
SEO Specialist
Content Strategist
Digital Marketing Analyst
UX/CX Specialist
Copywriter
Email Marketing Specialist
PPC Manager
Graduates may also choose to advance to postgraduate study in fields such as Digital Marketing, Business Administration (MBA), or Data Analytics.
Arden University’s strong industry partnerships, professional memberships, and digital learning resources ensure that graduates not only gain a degree but also the professional capabilities to succeed in the evolving digital economy.
This course is available to United Kingdom residents who have access to public funds and are eligible for Student Loans Company funding to help cover tuition and living costs.
Funding options include:
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