BSc (Hons) Marketing & Social Media

Course Description

The BSc (Hons) Marketing & Social Media program offers a dynamic blend of traditional marketing principles and the latest trends in digital and social media marketing. This course provides students with a comprehensive understanding of how to create, manage, and optimize marketing campaigns across various platforms, with a special focus on social media strategies, content creation, data analysis, and consumer engagement.

With the rapid growth of digital platforms, this program prepares students to thrive in the ever-evolving marketing world, where social media plays a pivotal role in brand communication, consumer behavior, and business success. Students will gain both theoretical knowledge and hands-on experience through practical projects, internships, and case studies. Whether you’re interested in digital marketing, brand management, content strategy, or data analytics, this course equips you with the skills needed to succeed in the competitive world of marketing.

Why Study This Course?

• In-Demand Skills: Master the essential tools and techniques for marketing in a digital-first world, including social media management, SEO, and digital analytics.
• Industry-Focused: Learn from industry experts and apply real-world knowledge to practical marketing challenges through projects and placements.
• Creative and Analytical: Develop both creative and analytical skills as you design campaigns, measure performance, and understand consumer behavior.
• Future-Proof Career: Social media and digital marketing are rapidly growing fields. This degree offers a direct pathway into careers in social media management, digital marketing, content creation, and data analysis.
• Hands-On Learning: Work on real marketing campaigns, engage with social media tools, and gain practical experience that can boost your employability.

Career Opportunities after Graduation

Graduates of the BSc (Hons) Marketing & Social Media program are prepared for a wide variety of career paths in marketing and communications, including:

• Social Media Manager: Develop and execute social media strategies for businesses to enhance their online presence and engage with audiences.
• Digital Marketing Specialist: Implement online marketing strategies such as SEO, PPC, and content marketing to drive traffic and conversions.
• Brand Manager: Manage the branding and identity of a product or service, ensuring it aligns with company goals and consumer preferences.
• Content Strategist: Create and manage content across digital platforms to engage and inform target audiences, enhancing brand awareness and loyalty.
• Marketing Analyst: Analyze marketing data to track performance, generate insights, and recommend improvements for future campaigns.
• Public Relations Specialist: Build and manage the image of a company or individual across traditional and digital media channels.
• Influencer Marketing Manager: Work with influencers and social media personalities to create campaigns that drive brand visibility and sales.
• E-commerce Manager: Oversee the online sales and marketing strategies of e-commerce businesses, managing websites, SEO, and digital campaigns.

How Will I Be Taught and Assessed?

This course adopts a combination of teaching methods to ensure that students develop both practical and theoretical expertise:

• Lectures and Seminars: Core principles of marketing and social media will be introduced through engaging lectures and in-depth seminars.
• Workshops and Case Studies: Participate in interactive workshops and case study analysis, focusing on real-world marketing challenges.
• Industry Projects and Placements: Apply your learning in industry placements or through collaborative projects with businesses, helping to build your professional network and gain hands-on experience.
• Guest Speakers and Industry Insights: Learn from experts in the field who will provide insights into current marketing trends, challenges, and best practices.
• Online Learning Resources: Use digital platforms and tools to create, monitor, and optimize marketing campaigns as part of your practical learning.

Assessments will include a mix of exams, group projects, presentations, digital campaigns, and a final research project or dissertation.

Modules

Year 1 Modules:

• Introduction to Marketing: Learn the fundamentals of marketing theory, strategies, and tools.
• Digital Marketing Fundamentals: Gain knowledge of digital marketing channels, including SEO, PPC, and email marketing.
• Consumer Behavior: Understand the psychological and social factors that influence consumer decisions.
• Introduction to Social Media: Explore how social media platforms can be used for marketing, branding, and consumer engagement.
• Marketing Communications: Study the principles of integrated marketing communications across multiple media channels.

Year 2 Modules:

• Social Media Strategy: Develop strategies for effectively utilizing social media platforms to engage audiences and achieve business objectives.
• Content Marketing and Creation: Learn to create compelling content for digital platforms, including blogs, videos, and social media posts.
• Marketing Analytics: Use data and analytics tools to assess marketing performance and inform future strategies.
• Brand Management: Study how brands are developed, managed, and maintained in a competitive marketplace.
• E-commerce and Online Retailing: Understand the principles and practices of marketing for online stores, including user experience, SEO, and digital merchandising.

Year 3 Modules:

• Advanced Digital Marketing: Dive deeper into advanced digital marketing tactics, such as remarketing, influencer marketing, and social media advertising.
• Integrated Marketing Communications: Learn how to create cohesive and consistent marketing campaigns that integrate digital and traditional media.
• Marketing Leadership and Management: Study the leadership skills required to manage marketing teams and departments within organizations.
• International Marketing: Understand the complexities of marketing across different cultures, regions, and global markets.
• Research Project/Dissertation: Conduct original research on a topic relevant to marketing or social media, culminating in a final dissertation or project.

Optional Modules:

• Mobile Marketing: Explore the unique challenges and opportunities in marketing through mobile devices.
• Video Marketing: Learn how to create and leverage video content for digital marketing campaigns.
• Event Marketing: Understand the role of events and experiential marketing in promoting brands and building consumer relationships.

Student Finance

• Tuition Fees: Government loans or scholarships to help pay for tuition.
• Living Costs: Maintenance loans to assist with accommodation, travel, food, and other expenses.

Conclusion

The BSc (Hons) Marketing & Social Media program equips students with the necessary skills and knowledge to thrive in the fast-paced world of digital marketing and social media management. Whether you want to create viral social media campaigns, manage brand strategies, or analyze digital marketing data, this course provides the tools and real-world experience needed for a successful career in this exciting field.