BSc (Hons) Digital Marketing with Foundation

Course Description

The BSc (Hons) Digital Marketing with Foundation course is designed to provide students with a comprehensive understanding of the dynamic world of digital marketing. Starting with a foundation year, this program builds essential academic, communication, and technical skills, preparing students for an engaging and career-focused journey in digital marketing. From mastering social media strategies to analysing consumer behaviour and leveraging data analytics, this course equips graduates to thrive in the fast-paced digital economy.

Why Study This Course?

• In-Demand Skills: Gain expertise in social media marketing, SEO, data analytics, and content creation, which are vital in today’s competitive business landscape.
• Hands-On Experience: Work on real-world campaigns, develop digital strategies, and use industry-standard tools and platforms.
• Career-Focused Training: Build transferable skills like communication, teamwork, and project management to enhance employability in the global digital marketing industry.
• Expert Guidance: Learn from experienced professionals who bring real-world insights into the classroom.
• Growing Industry: Be part of a booming field valued at over £20 billion annually in the UK, with increasing demand for skilled digital marketers.

What to Expect:

• Practical Learning: Create and implement digital marketing strategies using tools such as Google Analytics, Facebook Ads, and HubSpot.
• Collaborative Environment: Work on group projects that simulate professional marketing team dynamics.
• Analytics and Insights: Learn how to analyse data, track performance metrics, and optimize campaigns for better results.
• Specialist Support: Receive mentorship to develop an impressive portfolio that showcases your skills to potential employers.

Career Opportunities after Graduation

Graduates of this course will be prepared for diverse roles in digital marketing, including:

• Digital Marketing Executive: Develop and execute online campaigns to promote products and services.
• Social Media Manager: Manage social media accounts and create engaging content for various platforms.
• SEO Specialist: Optimize websites to improve search engine rankings and increase organic traffic.
• Content Marketing Strategist: Develop compelling content strategies to engage and convert audiences.
• PPC Specialist: Manage paid advertising campaigns on platforms like Google Ads and social media.
• Digital Analyst: Use data to evaluate campaign success and inform marketing decisions.

Work Experience Opportunities:

Students can take advantage of live briefs, internships, and industry networking events, collaborating with leading marketing agencies and companies. These opportunities provide practical experience and valuable industry connections.

How Will I Be Taught and Assessed?

• Lectures and Seminars: Build theoretical knowledge of digital marketing concepts and strategies.
• Practical Projects: Apply your skills to create real-world marketing campaigns.
• Case Studies and Live Briefs: Work on projects provided by industry partners.
• Assessments: Coursework, group projects, presentations, and practical assignments, all evaluated in English.

Modules

Foundation Year Modules

• Introduction to Marketing and Communication
• Foundation Mathematics for Business
• Digital Media Tools and Techniques
• Business Communication Skills
• Consumer Behaviour and Insights
• Project-Based Learning

Year 1 Modules

• Principles of Digital Marketing
• Social Media Marketing Strategies
• Website Design and Development for Marketers
• Introduction to Data Analytics
• Marketing Fundamentals

Year 2 Modules

• Search Engine Optimization (SEO) and Pay-Per-Click (PPC) Campaigns
• Content Marketing and Storytelling
• Email Marketing and CRM Systems
• Digital Marketing Analytics and Performance Measurement
• Brand Management in the Digital Age

Year 3 Modules

• Advanced Digital Marketing Strategies
• E-Commerce and Online Retailing
• Global Marketing in a Digital Economy
• Dissertation or Major Marketing Campaign Project
• Professional Practice and Career Development

Student Finance

If you’re a student from the UK, EU, or have received indefinite leave to remain, and refugee status you may be able to receive financial support from the Government to help fund your studies.

The Government currently offers two types of loans that cover:

• Tuition fees (paid directly to the university)
• Living costs (paid directly to your bank and often called a maintenance loan and higher maintenance loan)

The living cost support will allow you to cover your rent, food, travel and other cost to help you complete your course while in study.