BA (Hons) Fashion Media and Promotion with Foundation
Course Description
The BA (Hons) Fashion Media and Promotion course is designed to immerse students in the dynamic and ever-evolving world of fashion. It emphasizes developing visionary thinking, building essential research and analytical skills, and honing creative storytelling abilities through various media formats. This course prepares students to adapt to global cultural, ethical, and technological shifts, equipping them with the expertise to excel in fashion media and the creative industries.
Throughout the programme, students will explore styling, journalism, branding, fashion publishing, film, and promotion. With guidance from industry experts, field trips, and practical workshops, the course provides a comprehensive and career-focused learning experience tailored to students’ aspirations.
Why Study This Course?
- Expand Your Creativity: Cultivate your unique storytelling and communication abilities to create impactful narratives in fashion.
- Career-Focused Learning: Gain industry-relevant skills in branding, styling, marketing, and media using modern tools and techniques.
- Holistic Development: Engage in thought-provoking discussions on inclusivity, ethics, and cultural shifts in fashion media.
- Networking and Exposure: Access industry connections through workshops, guest speakers, and work placements.
What to Expect
- Versatile Skill Development: Build expertise in areas like fashion journalism, styling, branding, marketing, and visual storytelling.
- Portfolio Creation: Develop a robust portfolio showcasing your work across various mediums, including photography, videography, and digital content.
- Innovative Learning: Learn to think critically and adapt to trends and technological advancements within fashion media.
- Practical Exposure: Engage with real-world scenarios through work experience and collaborations with industry leaders.
Career Opportunities after Graduation
Graduates of this degree can pursue a variety of roles within fashion media and the creative industries, such as:
- Fashion Journalist: Report on trends, events, and innovations in the fashion world.
- Stylist: Curate looks for individuals, brands, or editorial shoots.
- Fashion Content Creator: Develop visual, written, and multimedia content for brands or platforms.
- Brand Strategist: Shape brand identities and promotional strategies.
- Fashion Film Maker: Produce captivating fashion films to communicate brand narratives.
- Social Media Manager: Drive engagement and storytelling for fashion brands online.
How Will I Be Taught and Assessed?
The course combines:
- Lectures and Workshops: Gain theoretical and practical knowledge from experienced academics and industry professionals.
- Creative Projects: Develop hands-on skills through design projects, styling assignments, and content creation.
- Collaborative Opportunities: Participate in group work, field trips, and industry-led projects.
- Comprehensive Assessments: Submit coursework, presentations, and creative portfolios evaluated in English.
Modules
Foundation Year Modules
- Digital Competency
- Communication
- Research Skills
- Problem-Solving
- Innovative and Critical Thinking
Year 1 Modules
- Brands: Past, Present & Future
- Fashion Styling & Identity
- Fashion Media & Publishing
- Create a Portfolio
Year 2 Modules
- Fashion Film
- Content Creation
- Digital Media and Promotion
Year 3 Modules
- Research Theory & Practice
- Creative Direction for the Fashion Industry
- Innovation for Industry
Student Finance
If you’re a student from the UK, EU, or have received indefinite leave to remain or refugee status, you may be able to receive financial support from the Government to help fund your studies.
The Government currently offers two types of loans that cover:
- Tuition fees (paid directly to the university)
- Living costs (paid directly to your bank and often called a maintenance loan and higher maintenance loan)
The living cost support will allow you to cover your rent, food, travel, and other costs to help you complete your course while in study.